BRIDGE TO THE FUTURE

The CEO of a subscription software company was staring down some serious challenges that stood to impact the fate of the company. Once a  leader in its space, the company had invested heavily in new product development at the expense of building its direct sales capability. The CEO of a subscription software company was staring down some serious challenges that stood to impact the fate of the company. Once a  leader in its space, the company had invested heavily in new product development at the expense of building its direct sales capability. 

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